Design Challenge: 

One of the most challenging tasks as a designer is to communicate the look, feel, message and method behind a client's business . . . all within one tiny image. Solution: Communicate from the get-go!  Start the project on solid footing by finding out about likes and dislikes and also the intentions relating to the logo. Is it a redesign? A new product rollout? What demographic/psychographic are we appealing to? What feelings do we wish to invoke?