H I G H E R  E D U C A T I O N Communication Objective: 

Every institution, every school, every department has a different "personality." To properly portray and convey that uniqueness requires an open line of communication . . . and a little bit of homework. For example, the new Entrepreneurship Designation program at John Carroll University called for a design that would quickly draw the reader in, while conveying the school's identity through the use of color. The remedy was to find very personal visuals, as well as succinct copy and nice bright, straight-forward headers and callouts to grab attention for an easy read.