E D U C A T I O N

Communication Objective: 

This private school had an existing brochure for potential families that did not match the vitality and flavor of the school. It was merely a laundry list of features and offerings.  The Solution: Create a stand-out marketing piece that tells a STORY.  "Learn. Grow. Flourish." The tree is representative of the MAA experience. Interesting headers ("Strong Roots" "Faith Blossoms") draw the reader in. Copy is broken into bite-sized pieces and is wrapped around beautiful, but candid (more true-to-life) images of students.