SINGLE SHEET MARKETING PIECES

Communication Objective: 

Many ideas can be communicated on a single sheet. The trick is always to find the proper balance. How much time does the reader want to spend? What headlines and images can we use to engage them? More often times than not, the magic word is "edit." All too often, a deluge of information trumps the 2-3 seconds we have to capture attention. So, finding the proper place on the "too much...vs...not enough" spectrum is crucial. Better to reel them in and provide a website for "nitty gritty" details.

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